Digital Manager

Mass-Tech Group
  • Post Date: April 20, 2017
  • Apply Before: October 19, 2019
  • Applications 2
  • Views 926
Job Overview

Digital Manager

 

POSITION SUMMARY

 

Ideally, this role requires a foundation in traditional media planning/buying (1-2 years) and at least 2-3 years of online/digital media implementation expertise. Prior experience with CPG/consumer focused goods in both the branding and acquisition areas is critical, but not required.  The role also requires a passion/interest and some exposure to emerging digital media (including broadband, VOD, DVR, addressable cable, etc.). The candidate should have strong client presentation and management skills – s/he should be able to build mid-level client relationships and oversee day-to-day projects to ensure that deliverables are met.  Essential characteristics that will drive success include:

·       Possessing an ability to work in a fast-paced/sometimes unstructured environment

·       Working effectively on a day-to-day basis with offline teams, providing a framework and environment appropriate for seamless integration

·       Managing client/offline team’s expectations with regards to online/digital media

·       Having the acumen and confidence to make “gut” decisions for media campaigns

·       Being able to synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media

·       Serving as a “key innovator” with regards to emerging media

·       Thinking creatively to apply new technologies/platforms to drive client objectives

·       Spearheading development of new strategic and success metric platforms

·       Overseeing program results analysis and help translate information into observations/lessons learned

·       Ensuring media deliverables are met on time and within budget and align with Client goals/objectives

·       Working with offline agency teams and clients to identify issues and opportunities on business

SPECIFIC RESPONSIBILITIES

·       Persuasive writing skills & strong presentation skills

·       Effective time management skills, including group management

·       Strong negotiation skills

·       Proficient in all MS Office programs and media research tools and resources (i.e., @Plan, AdRelevance, comScore, MRI, etc.)

·       Understand addressability & targeting and how these can be applied in all digital platforms

·       Strong understanding of adserving & tracking processes in order to integrate with the Digital Implementation team

·       Extensive experience in media planning and buying (including all channels and pricing models)

·       Proven ability in successful campaign implementation (third party ad serving and tracking, measurement, billing reconciliation)

·       Firm understanding of creating and managing fee budgets

·       Effectively motivate staff, evaluate performance, and provide feedback

·       When possible, develop and train Associates and Jr. Associates for advancement

·       Ensure quality control of all media deliverables to clients

·       Oversee that the Associates are effectively negotiating media costs, positioning, and added value packages on behalf of clients

·       Maintain appropriate client relationships

·       Build client respect and be recognized as a leader on their business

·       Oversee the budgeting process to ensure that the necessary resources are applied

·       Handle budget allocation/negotiation with internal account teams

REQUIRED SKILLS

·       Persuasive writing skills & strong presentation skills

·       Effective time management skills, including group management

·       Strong negotiation skills

·       Proficient in all MS Office programs and media research tools and resources (i.e., @Plan, AdRelevance, comScore, MRI, etc.)

·       Understand addressability & targeting and how these can be applied in all digital platforms

·       Strong understanding of adserving & tracking processes in order to integrate with the Digital Implementation team

·       Extensive experience in media planning and buying (including all channels and pricing models)

·       Proven ability in successful campaign implementation (third party ad serving and tracking, measurement, billing reconciliation)

·       Firm understanding of creating and managing fee budgets

·       Effectively motivate staff, evaluate performance, and provide feedback

·       When possible, develop and train Associates and Jr. Associates for advancement

·       Ensure quality control of all media deliverables to clients

·       Oversee that the Associates are effectively negotiating media costs, positioning, and added value packages on behalf of clients

·       Maintain appropriate client relationships

·       Build client respect and be recognized as a leader on their business

·       Oversee the budgeting process to ensure that the necessary resources are applied

·       Handle budget allocation/negotiation with internal account teams

 

Job Detail
  • Offerd Salary£40,000 - £50,000
Shortlist Never pay anyone for job application test or interview.